Recently Instagram introduced a new profile update for business accounts and we are loving it! If you have been seeing this update throughout your feed but aren’t quite sure how to make the change, follow these simple steps.
Start from your profile and select Settings in the top right corner
2. switch to business profile
Scroll down the list of options until you come across Switch to Business Profile
3. Facebook account
In order to set up your business account on instagram, you will have to have a business account on Facebook. If you don’t have one, be sure to set it up! Otherwise, click through the series of questions and fill out the information that is required.
Now that you have created your business profile, you will be able to view some insightful analytics such as: weekly impressions, reach, profile view, and click-through rate to your website. You will also be able to gain insight in regards to top posts and information about your followers so you can curate your content to connect with your audience in the way they so desire. Some other features we love are the new ways your followers can connect with you — call, email or get directions— directly from your profile.