#FightPinkTax

Newsworthy

Worth a watch! This video shines a light on gender equality in the marketplace. Women often pay more than men for the same products, goods and services in Canada. The video is part of the #FightPinkTax campaign that brings awareness to the issue. Tokyo Smoke (one of our favourite coffee shops on the west end) changed their prices for a day to charge women more than men. The varied reactions from their customers make for some real conversation starters.