freshstalks was created as a consumer-facing brand in 2016 by the wholesale tenants of the Ontario Food Terminal to shed light on the wonderful world of produce that many small and mid-size businesses throughout Ontario and beyond rely on to keep people they serve healthy and happy. Red Box was engaged for the freshstalks naming, brand strategy + development, website, social media channels and extensive digital content strategy + library development including partnerships, photoshoots, social + story copywriting all rolled out by the client across all channels.
Relief is always at hand with pocket-sized, all-natural aromatherapy rollers handmade by Toronto herbalist, Matter Company. A brand extension but not a unique line, these rollers needed to play nicely with the rest of the sub-brands and product lineups so a complementary palette and playful, round arrow icon did the trick.
The difference is always in the details. Antonacci knows this concept intimately so when they needed to refresh their brand image to a new audience (after decades in a business boasting only a handful of competitors), it was time to convey that they are without compromise. It takes their tailors up to twenty hours to produce one handmade suit so quality was innate to their business. Red Box took this pride and expertise to produce the highest quality print collateral and imagery. To stand apart in an industry often linked with heritage, a modern and minimal logo mark and identity were crafted and contemporary palettes were used throughout.
The secrets of the perfect fit are now complemented by the impact of a contemporary refresh.
To help their shoppers spend more quality time with family, Michael-Angelo’s asked to let them do all the cooking with their homemade Thanksgiving feast made to order with all the trimmings.