The difference is always in the details. Antonacci knows this concept intimately so when they needed to refresh their brand image to a new audience (after decades in a business boasting only a handful of competitors), it was time to convey that they are without compromise. It takes their tailors up to twenty hours to produce one handmade suit so quality was innate to their business. Red Box took this pride and expertise to produce the highest quality print collateral and imagery. To stand apart in an industry often linked with heritage, a modern and minimal logo mark and identity were crafted and contemporary palettes were used throughout.
The secrets of the perfect fit are now complemented by the impact of a contemporary refresh.