freshstalks was created as a consumer-facing brand in 2016 by the wholesale tenants of the Ontario Food Terminal to shed light on the wonderful world of produce that many small and mid-size businesses throughout Ontario and beyond rely on to keep people they serve healthy and happy. Red Box was engaged for the freshstalks naming, brand strategy + development, website, social media channels and extensive digital content strategy + library development including partnerships, photoshoots, social + story copywriting all rolled out by the client across all channels.
We grow the city. We’re in your community. We feed the diversity of our neighbourhoods. We are the fresh variety of fruits and vegetables at your local greengrocer. We’re the quality ingredients that chefs transform into your favourite dish. We’re the flowers you pick up on your way home from work. And the nuts and seeds you take with you to fuel your day.
We connect the farmers, buyers, suppliers, restaurants and independent retailers who bring fresh, diverse produce to you. All the variety. All the quality. All year round. We are freshstalks. Find us in your neighbourhood.